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BERRY BROS. & RUDD LAUNCHES FINE WINE SCHOOL IN HONG KONG: SPECIAL REPORT



Jeannie Cho LEE, Head of Berry Bros. & Rudd Fine Wine School in Hong Kong is set to become Asia's first Master of Wine.

Story and Photos By Ch'ng Poh Tiong

Berry Bros. & Rudd is Britain's oldest wine and spirit merchant. The business was officially established in 1698 at 3 St James's Street opposite St James's Palace. In July 2003 Berry Bros. & Rudd opened its first shop in Asia, in Hong Kong's Lee Gardens.

On 22 January 2008, Berry Bros. & Rudd Hong Kong teamed up with Jeannie Cho LEE and launched The Fine Wine School. Lee is set to become the first Asian Master of Wine after having successfully passed both the theory and practical parts of the Master of Wine exams. She is also a Certified Wine Educator (US Society of Wine Educators) and holds a diploma from the Wine and Spirits Education Trust and a Master's degree from Harvard University.

"The Fine Wine School will be dedicated to unveiling stories behind the world's great wines. The School will cover everything from exploring the theory behind decanting to seminars on tasting for quality," said Lee.

Ms Lee has been appointed Head of Education at The Fine Wine School, leading a team of prominent and highly respected wine experts offering fully accredited UK Wine and Spirits Education Trust and Bordeaux L'Ecole du Vin courses, the official wine school of the Bordeaux wine bureau, as well as other tastings and classes.

UK-based Masters of Wine, Alun GRIFFITHS and Burgundy expert, Jasper MORRIS, will be among the core group of wine experts leading tastings and lectures at The Fine Wine School.

Managing Director of Berry Bros. & Rudd Hong Kong, Nicholas PEGNA said that The Fine Wine School offered unprecedented access to some of the world's best wine experts.

"We will use the finest wines around the world that best reflect their regions and styles," he said. "We will engage the most prominent and respected wine experts to share their knowledge in a comfortable and memorable setting that will enhance the learning experience."

The Fine Wine School will also offer Masterclasses including blind tastings of highly-rated wines and one-day and half-day sessions, food and wine matching classes, and an introduction to wine class. There will also be monthly wine luncheons and fine wine dinners.

Most of The Fine Wine School's courses and tastings will be held at the private room of The Amber Restaurant at The Landmark Mandarin Oriental hotel, Hong Kong, in Central. Prices for events start at HK$995 and prices for Introduction to Wine courses start at HK$1,999 (Euro 1 = HK$5). Gift vouchers for classes and events are also available. For bookings and more information visit bbr.com.hk/finewineschool or contact The Fine Wine School on (852) 2585 6001.



All Rights Reserved · The Wine Review · 2013
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