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Top Stories

Top Stories

XAVIER FAUCHER, SOMMELIER & ASSISTANT MANAGER OF BEIGE



Xavier FAUCHER is Assistant Manager and Sommelier of Beige. The Frenchman – who speaks some Japanese, first arrived in Tokyo in 2005 and had worked in the Hotel Plaza Athenee and Taillevent in Paris.


Margaux Second Growth Chateau Rauzan-Segla and Saint-Emilion’s Premier Grand Cru Classé B Chateau Canon are also owned by the Wertheimer family, proprietors of the House of Channel.


Situated in the Ginza, Japan’s most famous shopping district, the intimate Beige is a joint-venture between the House of Chanel and French Chef Alain Ducasse who visits Tokyo about six times a year.

Story And Photos By Ch'ng Poh Tiong

Frenchman Xavier FAUCHER is Assistant Manager and Sommelier of Beige Restaurant. Situated in the Ginza, Japan's most famous shopping district, the intimate restaurant is a joint-venture between the House of Chanel and French Chef Alain DUCASSE. In fact, the Chanel shop is just in front of Beige.

Faucher (who speaks some Japanese) first came to Japan in 2005. When he was in France, he had worked at the Hotel Plaza Athenee and Taillevent restaurant.

"Serving Japanese and French people are very different. Japanese people are very particular about details. So, for example, they are concerned whether you are serving them from the right or the left side. Also, whereas in France if the host is a woman and has ordered the wine you serve her first before the guests, whereas, here in Japan, the woman host will still ask you to serve her male guests before her.

"Women are our main customers. At lunch time, they would make up about 80% of the clients. At dinner time, it's around 60% women and 40% men. As for the overall picture, Japanese people make up 80% of our clients with the balance of 20% divided between tourists and expatriates living in Japan. We are also seeing more and more customers from China and Hong Kong."

The selection of wines at Beige is the work of Gerard MARGEON, the sommelier of the Alain Ducasse Group. Ducasse himself, visits Japan about six times a year and has, apart from the Beige joint-venture with Chanel, a bistro in Osaka and another restaurant in Tokyo.

"We have 300 different wines on the list. Japanese people like Bordeaux and Burgundy but the women also like to explore wines from other parts of France such as the Loire Valley, Alsace and the Languedoc. They also love champagne and, to my surprise, also big, powerful wines such as Cornas, Cote-Rotie and, if Bordeaux, Pauillac. But although they like powerful reds, they don't like them if they are woody."

Beige
10th Floor, Chanel Ginza Building
3-5-3 Ginza Chuo-ku,
Tokyo, Japan
Tel:(81) (3) 51 59 55 00
www.beige-tokyo.com









All Rights Reserved · The Wine Review · 2013
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