Story By Ch'ng Poh Tiong
Photos By Ch'ng Poh Tiong & Koh Ee Miang

Japan's foremost wine shop proprietor and leading distributor, Yasuhisa HIROSE, opened his first Enoteca shop in Hong Kong Central on 7 November 2008.

Business is growing and since then, another shop has been added on the Kowloon side, with a third one in the pipeline.

The person in charge of the Hong Kong operations is Tadashi YASUDA, who had 12 years of experience in Enoteca Japan. For the last 10 years of that period, Yasuda was handling Bordeaux purchases for Enoteca, particularly Bordeaux futures or primeurs.

"In Hong Kong, the customers like Bordeaux which represents 80% of our sales. We also export a bit to Macau and China. So far, we are just retail but we have also started distribution, little by little, to some restaurants and hotels," Yasuda informed Chinese Bordeaux Guide.

Apart from a great selection of Bordeaux – from petite chateaux to Cru Classes, including all the First Growths, not forgetting Petrus and Cheval Blanc – Enoteca also stocks Burgundy (in September 2009 when we visited, the store was offering 20% discount on 'ALL BURGUNDY'), wines from the New World, even more modest French offerings, including two delectable Muscadet sur lies.

DIRECTORY OF ENOTECA'S SHOPS IN HONG KONG

ENOTECA
Shop 218, The Galleria
9 Queen's Road
Central, Hong Kong
(The Galleria is connected with Landmark and Prince's Building)

ENOTECA
Shop 20, Level LG1, Festival Walk,
80 Tat Chee Avenue
Kowloon Tong, Kowloon, Hong Kong